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For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,  E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.44

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

1st edition. 550 pages. 9.10x7.30x0.90 inches. In Stock.

Zustand: Hervorragend Seiten: 92 Sprache: Italienisch Produktart: Bücher

Payment processing, order fulfillment, product delivery, and other back-end logistics represent the messiest parts of e-Commerce -- but they are also the most crucial challenges in building customer satisfaction and customer loyalty. In this book, one of the world's leading e-Business logistics experts covers every element of back-end logistics, delivering unprecedented insight for decision-making -- and practical techniques that work. Discover world-class solutions for "end-to-end logistics": providing order visibility and service continuity from the buy button to the final destination. Learn today's best practices for order processing and customization, payment processing, handling taxation, shipping, tracking, handling customer inquiries, accounting and inventory control, as well as the unique "reverse logistics" associated with product returns. E-Commerce Logistics and E-Fulfillment includes a complete chapter on global logistics; another on implementing back-end databases; and another on testing, implementation, and rollout. It also presents detailed, real-world case studies from the author's extensive consulting experience.

For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.   In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.

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A market leader used by more colleges and universities than any other business law text, West's Business Law continues to set the standard for making classic black letter law accessible, interesting, and relevant to business students. This Tenth Edition refines and builds upon traditions established when the book was first introduced: authoritative content blended with cutting-edge coverage of contemporary topics and cases and an unmatched selection of innovative, high-quality support materials.

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Create, design, and manage your own personalized online store with WooCommerce, the fastest growing e-commerce platform About This BookGet your online store up and running in no timeDozens of simple recipes to setup and manage your storeEasy to understand code samples that can help you customize every tiny detail and take your store to the next levelWho This Book Is ForIf you have ever built or managed a WordPress site and want to add e-commerce functionality into your site, WooCommerce and this book are perfect for you. Learning how to use WooCommerce through this series of recipes will give you a solid platform to add any future e-commerce needs.What You Will Learn Install WooCommerce and get it up and running Configure your products no matter how complex they are Customize the look and feel of your WooCommerce store Learn to put all of your extra code in a plugin Measure your conversion rate by integrating with Google Analytics Add customers to your newsletters automatically so that you can keep in touch with them Use the WooCommerce dashboard to manage your orders In DetailExplore the different ways an e-commerce store can be configured and select the best settings for your store, using this practical guide. We begin by introducing dozens of step-by-step recipes to configure all of the basic settings you need to open your store. You will then go into the different ways you can create products. You can then remove unnecessary elements or add extra elements to help people navigate your store. Next you'll set up shipping methods and automatically get live quotes. Finally, you'll learn how to set up different payment methods and customize the checkout.Whether you're planning on building a WooCommerce site for yourself of for someone else you can give yourself a 10-hour headstart by reading through this book.

This item is printed on demand - it takes 3-4 days longer - Neuware -This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases.This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce.This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties. 432 pp. Englisch

The single most up-to-date text available for the Legal Environment course. The Legal Environment of Business and Online Commerce examines how the current legal environment, government regulation, and e-commerce environment impact today's business decisions. The cases in this text are cutting-edge, exciting, and engaging, and the reasoning of each case is presented in the language of the court.

Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 1.21

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37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

Mallor, Barnes, Bowers and Langvardt’s, Business Law: The Ethical, Global, and E-Commerce Environment, 12th Edition, is appropriate for the two-term business law course. The cases in the 12th edition are excerpted and edited by the authors. The syntax is not altered, therefore retaining the language of the courts. As in the 11th edition, the 12th edition includes a mix of actual AND hypothetical cases. The title has been changed to reflect a new focus of the book – the global and Internet environment. Business Law: The Ethical, Global, and E-Commerce Environment, 12e includes new pedagogy such as opening vignettes and new-boxed features such as “Ethics in Action” and “Cyberlaw in Action.” This combined with case briefs and concept reviews, along with some reorganization of the text results in a more complete, relevant and user-friendly text.

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Cet ouvrage traite du rôle du commerce dans la croissance en prenant appui sur le cas de la France du XVIIIe siècle. La première partie traite du commerce intérieur. Le chapitre I montre que les échanges se plaçaient au centre de l'économie française. Le chapitre II explore les mécanismes de la mobilisation des réserves de travail rural qui était la clef de la prospérité de la France. Le chapitre III étudie le rôle des intermédiaires commerciaux en France et propose un modèle de croissance s'appuyant sur l'extension de leurs activités. La deuxième partie traite du commerce extérieur. Le chapitre IV souligne le dynamisme du commerce extérieur français. Le chapitre V montre que le commerce au long cours fournissait des profits élevés à ses acteurs. Le chapitre IV examine dans quelle mesure le commerce au long cours a pu encourager la croissance de l'ensemble de l'économie française en modifiant le modèle de la première partie.